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How to start a toys business

The toys industry is one of the under-explored sectors, and yet it is very profitable. You have to be strategic and have the right niche, and you are set. Kids will always need toys to play with. Even with the rise of PlayStation and video games, nothing can replace the other toys. Some of the factors to keep in mind to successfully start a toys business include:

How to start a toys business
How to start a toys business

Market research

Before you venture into anything, market research is a must. It is only through research that you will know if there are gaps and how to fill them. Through research, you will understand your competitors better to know how to outshine them. The study will help you know about the different toys in the market and their history, to help you choose a market niche. It is also vital to know about the trends in the market so that you can create a match.

Mode of operation

After doing market research and deciding that it is something that you want to do, you have to decide on your mode of operation. Are you planning to manufacture/invent the toys, or you will sell toys already in the market? What approach do you prefer? If you decide on manufacturing, which companies will you use? There are companies such as qmolding that will do that for you as they use injection molding to make the toys. The mode of operation that you decide on will be influenced by the budget that you will have.

Business plan

A business plan is essential for any business. It helps to guide you on the critical factors of a business, and that will help in your success. With the plan, you will know about the marketing strategies, pricing, etc. You will also be able to identify your goals and objectives, and that will help you in being successful.

Location of business

In the current age, many businesses start online before having a physical location. You don’t have to follow that strategy, but it has worked for many and can work for you.


For most people, the stumbling block to them starting a business is funds. There are many sources of funds that you can explore. The first and most accessible source is through savings. For savings, it depends on your budget and how much you save. You can save through mutual funds and other investment vehicles to earn more as it comes with interest. Another approach would be seeking loans from different sources, such as banks and financial institutions. The other source of funds is through VC’s and angel investors. When it comes to this business, you don’t have to start big as that may be expensive. You can start small and scale up with time, especially if you are limited financially. The key to a successful business is to have a strong foundation, and that can be achieved by research and knowing your why. The kind of staff that you work with will also have a bearing on your success.…

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